When I was a 15-year-old, homeless, high school dropout, I couldn’t imagine the life I have now. But I always knew, even at my worst that I was in charge of my life. I was writing the story. When I finally took control of the pen, I never put it down. Now everyday I #CreateFate and I’ve dedicated my life to teaching others to write their own story because we all can.
about me.
Kiana "rookz" Eastmond is a renowned figure in the music industry and beyond, celebrated for her dynamic 5x award-winning career spanning various roles from an executive and entrepreneur to a community leader and author. As the founder of Sandbox Studios, Eastmond cultivated a vital hub for urban music development in Toronto, providing a platform for both established and emerging artists. Her work has earned recognition from global brands like Nike, Google, Home Depot and so many more. With an impressive media footprint rookz has been featured in the Toronto Star, Globe & Mail, Elle Magazine and so many other. You can see her press here reinforcing her influential presence across industries.
Beyond her music and entrepreneurial endeavours, rookz embodies a holistic approach to community and personal development. She serves as a lead pastor at altgather, a spiritual, non-religious church focused on inclusive and healing conversations about faith and self-acceptance. Her leadership in this space demonstrates a commitment to nurturing wholeness in individuals, especially those feeling disconnected or marginalized.
Eastmond's entrepreneurial spirit also shines through her co-founding of UNSGND, a digital media agency building brands for unsigned artists, small businesses, and the not-for-profit sector. Working with clients like the BDC, Laurier University, Toronto Community Housing Corporation and many others, UNSGND’s budding portfolio is competing with major players in the design space.
Most recently, in celebration and honour of her heritage as a proud maroon from the likkle but Tallawah island of Jamaica, rookz opened her first restaurant endeavour called patti. Additionally, she is the driving force behind Grant Genie, a technological initiative from Sandbox Studios designed to connect creatives with funding opportunities, demonstrating her dedication to the growth and empowerment of the creative community.
Lastly, her authorship of her own copywritten word disciplan. The "disciplanner" aligns with her philosophy of proactive, intentional living, offering a tool for others to plan their success and personal development. Through her varied initiatives and roles, Kiana "rookz" Eastmond exemplifies leadership, creativity, and a genuine commitment to fostering talent and community well-being. Teaching others the way to #CreateFate.
